A lighting project starts as a Design Specification, and from that point it never holds still. The architect keeps revising it. It changes again when the quote goes out, again in negotiation, again during ordering. All the while, the manufacturer's data lives in a PDF, a pricebook, and someone's memory, and the agency, the manufacturer, and the distributor each track the same moving project in a different system. Between every system sits a spreadsheet, and between every spreadsheet sits a person copying one cell into the next. The order that finally prints is a snapshot of something that was changing the entire time. The system underneath has to change with it.
The ERP underneath all of this is often older than the people running it, designed for a world before AI, before web APIs were routine, sometimes before email was routine. It still holds the orders, and it's also the ceiling on everything the business wants to do next. In lighting, replacing it is where we start.
The pre-configured platform, ready to run. Set up before you sign and live in three weeks, with the full workflow from your first day on it.
The complete end-to-end solution, from the Design Specification through to reconciliation. You name the fields and shape the data your way.
Tools for the other side of the channel. The AI Pricebook Translator takes one authoritative pricebook in and produces every rep-agency format out, automatically, with an audit trail.
A Chicago and Northern Indiana agency drafting ~300 RFQs a day, now drafted by AI in about two minutes instead of ten, verified by the team. "Syncretic is running our business now." the agency principals.
An email with attachments, the same shape it's always had.
The AI parses the email and the attachments, including the parts a human would skim past.
Customer, project, line items, and pricing, drawn from the catalog the agency already curates.
Nothing ships on blind trust. Every decision the AI made is visible alongside the draft.
Every nudge feeds the next quote. The audit trail lives inside the system, not as an export from it.
Email-to-quote, quote and order management, customer and project records, QuickBooks export, the analytics that run the day. Set up before you sign, live in three weeks, with the full workflow running from your first day on it.
Every step on one platform, from the Design Specification through to reconciliation. Crossovers, submittals, buy-resell and inventory, the live dashboards, and the outside-sales bundle. Self-configuring, so you name the fields and enter your data the way your agency already works.
We partner with you to design a custom platform around your business model, not a configured copy of someone else's. Your workflows, your AI, your integrations, built with your team in the room and shaped around what makes you different.
The AI is built into the platform from the start, with every decision inspectable and the audit trail running inside the system. We sell software, not fixtures, so there are no manufacturer conflicts to manage. Your data stays yours, exportable any time, in formats anyone can open. The people who build the system are the people you talk to, with no offshoring and no ticket queue between you and them.
We ship tools for lighting manufacturers too, and they plug directly into the platform your reps may already be running. The AI Pricebook Translator takes one authoritative pricebook and produces every rep-agency format that asks for it, automatically.
The platform you bought before AI doesn't read your email. It doesn't open the attachment, doesn't draft the quote, doesn't fill the BOM. Meanwhile the channel is shifting underneath everyone, with manufacturer realignments, mergers, and the next generation taking over agencies their parents built.
300 RFQs a day, all by hand? 20 minutes.